Packaging Design
In cosmetics packaging, an attractive and emotionally appealing presentation is paramount.
Customers have high expectations. They expect colours and materials that radiate individuality and exclusivity. Product name, brand and appearance must present a consistent product personality.
Packaging enhanced with effect pigments has an appeal that suggests high product quality and encourages that all-important decision to purchase. Surface effects are an especially suitable way to communicate the properties of the product through its packaging and draw attention to it. A study by the Facit market research Institute has shown that shiny or shimmering colour and surface effects emphasise the precious nature of the product.
